The Leadership Circle Profile® reveals the internal assumptions driving leadership behaviour — so change is focused where it improves performance most.
Most tools describe behaviour.
Leadership Circle reveals what drives it — especially under pressure, complexity, and visibility.
When leaders see the patterns shaping their choices, they can change them.
Reveals the beliefs driving leadership behaviour
Connects mindset directly to performance and results
30+ years of global research and validation
Trusted by the world’s leading organisations
More than a 360. A complete map of leadership effectiveness — creative and reactive.

Experience how the assessment makes the invisible visible — connecting internal assumptions to measurable results.
When leaders see what shapes behaviour, results change.
Faster decision-making in complex environments
Stronger cross-functional collaboration
Measurable lift in engagement and accountability
Clear insight into gaps between self-perception and impact

Align on what must change
We work with sponsors to clarify strategic priorities, pressure points, and where stronger leadership will unlock performance.

Reveal what’s driving behaviour
Leaders complete the Leadership Circle Profile. We debrief individual and collective patterns, highlighting the assumptions shaping results.

Activate new ways of leading
Through focused coaching or facilitation, leaders and teams work with the data to create insight, action and accountability.
We’ve seen organisations invest in tools that start conversations but leave day-to-day leadership untouched.
Organisations can’t afford development that doesn’t change behaviour.
We’re highly selective about what we use.
Most assessments describe behaviour.
Some create insight.
Few change how leaders actually lead.
Leadership Circle reveals the thinking shaping behaviour —
especially under pressure.
Breakthroughs happen when leaders see what’s really influencing them and choose differently.
That’s why we use it to activate world-class mindset, action, and results.
The Leadership Circle Profile is the only instrument that measures the two primary leadership domains — Creative Competencies and Reactive Tendencies. It measures underlying beliefs and assumptions—the habits of thought that run much of our behaviour. As leaders gain these insights, they have much higher leverage to make transformative change.
LCP reflects and synthesises a diverse body of scientific research. The LCP continues to evolve to remain the leading edge and global standard in assessment methodology. The Institute for Psychological Research and Application (IPRA) has confirmed through rigorous statistical and methodological analyses that “The Leadership Circle Profile is an internally consistent, valid measure for leadership development. The psychometric properties of Leadership Circle Profile are strong.”
individual activation
Used to:
Expand leadership impact
Reduce reactive habits
Increase enterprise influence
team activation
Used to:
Surface collective blind spots
Build shared ownership
Improve decision quality
organisation activation
Used to:
Reveal patterns at scale
Shift collective performance
Focus development investment
Wayne and Becks are certified Leadership Circle practitioners who use Leadership Circle because it aligns precisely with how ActivateWorldclass creates change.
Across organisations like Roche, PepsiCo, and Lonza, they’ve seen how accurate, data-led insight enables lasting shifts in behaviour and results.


The top half of the circle maps Creative Competencies that contribute to a leader’s effectiveness. They measure key leadership behaviours and internal assumptions that lead to high fulfilment and high achievement leadership.
These well-researched Creative leadership competencies measure how you achieve results, bring out the best in others, lead with vision, enhance your development, act with integrity and courage, and improve organisational systems.
High scores in the Creative dimensions correlate to high levels of leadership effectiveness and business performance.
The lower half of the circle maps self-limiting Reactive Tendencies and behaviours. The Reactive dimensions reflect inner beliefs and assumptions that limit effectiveness, authentic expression, and empowering leadership. Reactive leadership tendencies can emphasise caution over creating purposeful results, self-protection over engagement, or aggressiveness over partnership.
These limiting tendencies each hold assumptions about what works: gaining the approval of others, protecting ideas or self-image, or winning results on my own, are a few.
High scores in the Reactive dimensions correlate to low Creative Competency scores and leadership effectiveness.
LCP gives insight into a leader’s unique Operating System: Internal Assumptions (beliefs) that run behavior in both domains. Seeing how the inner world of thought translates into an effective or ineffective leadership style can be transformative. The Leadership Circle Profile increases awareness to create what you desire as a leader.
LCP is the only 360° assessment built on the Universal Model of Leadership that has theoretical underpinnings supported by the latest and best research on leadership and adult development, all validated through statistical analysis that supports business performance and effectiveness.
The outer circle displays the results for each of the 29 dimensions measured by the LCP. The inner-circle dimensions summarise the outer circle dimensions into 8 summary scores.
The location of dimensions within the circle illustrates the relationship between dimensions. Adjacent dimensions describe similar behaviour patterns that are positively correlated. Dimensions on opposite sides of the circle are opposing behaviour patterns and are inversely correlated
All scores are displayed as percentile scores compared to our global norm base; high scores are beyond the 67th percentile; low scores are below the 33rd percentile. Comprised of qualitative and quantitative data on leadership effectiveness, our database of 2.5 million surveys provides invaluable insight into a leader’s strengths and liabilities.
In addition to all the dimensions displayed in the inner and outer circle, the rectangular summary dimension scales located around the circle are intended to bring everything together. They provide useful ‘bottom-line’ measures as well as measures of key patterns within the data.
Reactive-Creative Scale reflects the degree of balance between the Creative dimensions and the Reactive dimensions.
Relationship-Task Balance measures the degree of balance a leader shows between the Achieving and Relating competencies.
Leadership Potential Utilisation is a bottom-line measure that compares the overall score of the dimensions measured to that of other leaders who have taken the LCP.
Leadership Effectiveness measures the leader’s perceived level of overall effectiveness.




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Individual leaders and leadership teams in any private or public organisation. Educators, HR professionals, coaches, psychologists, researchers, any individual or organisation that wishes to improve the effectiveness of leadership and understand the underlying assumptions that drive it.
Leadership Circle Profile® (LCP) is a world-leading 360° leadership assessment that doesn’t just measure behaviour — it connects a leader’s inner mindset with their outer actions to surface the beliefs and assumptions that drive leadership impact. It’s the only assessment that measures both Creative Competencies and Reactive Tendencies in one integrated view, giving leaders and organisations insight others miss.
Traditional 360 tools assess behaviours or competencies in isolation. Leadership Circle goes deeper to show what drives those behaviours — particularly how a leader thinks under pressure — and how those patterns impact results. It integrates mindset, behaviour, and organisational context in a way other tools don’t.
LCP is used by organisations globally for leaders at all levels:
- Senior executives and emerging leaders
- Leadership teams and cross-functional groups
- Multiple leaders across functions or business units
Whether you’re focusing on individual performance or organisational leadership culture, LCP provides data that supports deeper, strategic decisions.
The Profile measures:
- A leader’s Creative Competencies — behaviours and inner strengths that drive high performance
- Reactive Tendencies — patterns that limit effectiveness under pressure
- Internal assumptions and beliefs that shape both
- Discrepancies between self and others’ perceptions
By overlaying self-perception and others’ feedback, it shows where strengths and limitations live in a single, integrated view.
Because LCP reveals both drivers and limitations of leadership behaviour, leaders and teams can:
- Understand what’s really shaping performance
- Target development where it matters most
- Build leadership practices that stick under pressure
This moves development from good intention to measurable leadership change.
In a certified debrief with a practitioner, we:
- Explore their context and role deeply
- Explore patterns that impact business outcomes and ownership
- See vividly discrepancies between self-perception and perception from others
- Co-create action steps that shift both mindset, behaviour and results
- Connect those changes to organisational priorities
This is where insight becomes action.
While leaders complete the profile individually, results can be combined to show how the team is experienced by the wider system.
This reveals the behaviours that are enabling performance and the habits that may be limiting execution, alignment, or decision quality.
Because the data is also measured against Leadership Circle’s global database, teams gain an objective view of their effectiveness — not just internal perception.
Through our facilitation, leadership teams then get on the mat together to work directly with what the system is showing. In our work helping teams lead strategy and vision, this becomes critical — because clarity on collective leadership is what allows priorities to move, decisions to stick, and direction to translate into action.
Absolutely. One of LCP’s unique strengths is how it scales:
Aggregated across teams or organisational populations, the data reveals:
- Collective leadership patterns and norms
- Shared culture dynamics
- Patterns impacting strategy execution
- Development priorities for cohorts or levels
This makes LCP valuable for leadership culture transformation, succession planning, cohort development, and organisational design — not just individual coaching.
Because the Profile captures the leadership system beneath behaviour, organisations can:
- See how groups think and behave together
- Identify gaps between intention and impact at the team level
- Make strategic decisions about leadership development investments
- Align leadership culture with business strategy
This is why LCP is used across teams — not just with individuals.
Yes — the Profile is built on rigorous research and psychometric methodology, with strong internal validity and a large global normative database. This makes the insights both credible and meaningful to serious organisations
We can provide the Leadership Circle assessment in 20 languages. The debrief will happen in English.
Arabic
Chinese
Dutch
English
French (EU)
French (CAD)
German
Hebrew
Italian
Japanese
Korean
Norwegian
Polish
Portuguese (BR)
Portuguese (EU)
Russian
Spanish (EU)
Spanish (LATAM)
Swedish
Turkish
Each profile takes about 15 to 20 minutes to complete. If you have 10 members of your team requesting feedback, you will spend a little over three hours completing the profiles. For busy people, this is a lot of time. To help with this we have designed the survey-taking process whereby, if you do not have time to finish at one sitting, you can come back and pick up where you left off. This allows maximum flexibility in completing profiles. Providing good feedback is one of a manager’s most important jobs. Leadership Circle Profile 360 leadership assessment helps you do this well.
No. The feedback provided is completely confidential. We take this very seriously. So seriously, in fact, that we do not report-out scores from any breakout group if less than 3 people provide data. There is only one exception - your boss. Your boss’ job is to develop you and giving feedback is part of that responsibility. You will receive feedback directly from your boss and anyone you specify as your boss’s boss. All other scores will be reported as group averages and you will not know who said what.
TEAMS COACHED
LEADERS COACHED
PEOPLE IMPACTED
OFFSITES LED
Every leadership context and organisation is different.
Let’s explore whether Leadership Circle is the right lever for yours.
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