See what's really driving your leadership team and why performance isn't where it could be.
Help your leaders see what's really driving their behaviour and focus change where it actually moves performance. Welcome to the Leadership Circle Profile®
Is this happening in your leadership team?
Most leadership teams we speak to recognise at least one of these:
You’ve got capable and experienced leaders, but they’re not fully aligned on what actually matters
You’re getting partial progress, not the level of performance you know is possible
The more senior your leaders are, the harder it becomes for them to get honest, useful feedback
There’s a sense that something isn’t quite working… but you can’t clearly see what’s driving it
You can feel the friction, but you don’t have a clear way to diagnose it or move it forward
where we've applied
leadership circle
Leadership Circle shows you what’s really driving your leaders
Most 360 assessment tools only describe behaviour.
Leadership Circle will show you exactly what is driving your leadership team, so you can change it.
When leaders see what's really shaping their actions, they can finally change them.
Reveals the beliefs driving leadership behaviour
Connects mindset directly to performance and results
30+ years of global research and validation
Trusted by the world’s leading organisations
INTRODUCING
Leadership Circle Profile
More than a 360. A complete map of leadership effectiveness — creative and reactive.
See what drives leadership effectiveness.
Experience how the assessment makes the invisible visible — connecting internal assumptions to measurable results.
From insight to impact.
When leaders see what shapes behaviour, results change.
Faster decision-making in complex environments
Stronger cross-functional collaboration
Measurable lift in engagement and accountability
Clear insight into gaps between self-perception and impact
The shift
Before and after Leadership Circle Profile
Most leadership issues aren’t capability problems, they’re visibility problems. When you make the invisible visible, everything starts to move.
It is worth the investment! The real power of the work is the team knowing where our biggest strengths are and where to go when you feel you don’t yet own the muscle.
The Leadership Team offsite was the most impactful moment of the whole process, which I did not expect at all. There was a lot of vulnerability displayed, a lot of honesty and a lot of transparency – and the sensitivity Becks showed in running that session was critical.
For the first time, my personal goals and development goals are much more tangible and precise to what I need to do. I feel like they are truly linked to how I can develop where I need to develop, in a way that they weren’t before.
I recognise the risk of being always the same. I’m anticipating, reflecting in advance, and in just a few seconds I recognise the pattern and I can change myself on the way. That is something that now goes into my mind before acting
It provides me with a much broader toolbox. I’m more aware of what I would naturally do, plus more aware of the other options that might be even more helpful. That broader flexibility is what I now find helpful.
The exercise on the Leadership Circle mat completely changed my point of view. Now when I approach a meeting or a project I revisit the overall picture, I’m more open to other perspectives, and I’m doing things in different ways
I saw lots of wonderful new connections created within the team through the buddy pairing, in ways we wouldn’t have had before. It’s an add-on I didn’t see coming, and it worked out really well.
How it works
Focus what matters
We work with sponsors to get clear on where leadership behaviour is helping and where it is holding performance back.
Reveal what’s driving behaviour
Leaders receive clear, structured feedback that makes their impact and the patterns behind it visible for the first time.
Activate new ways of leading
Through focused coaching or facilitation, leaders and teams work with the data to create insight, ownership and real change.
The mirror your leadership team hasn’t had
Most organisations have used tools that start conversations but leave behaviour unchanged.
Organisations cannot afford development that does not change behaviour.
Most assessments describe behaviour. Some create insight. Very few show leaders what is really driving them.
Leadership Circle makes that visible, especially under pressure. It gives leadership teams a clear, shared view of themselves. Something most teams have never truly had.
Breakthroughs happen when leaders can see what is really influencing them and choose differently.
That is why we use it to activate world-class mindset, action and results.
How it works +
The Leadership Circle Profile is the only instrument that measures the two primary leadership domains — Creative Competencies and Reactive Tendencies. It measures underlying beliefs and assumptions—the habits of thought that run much of our behaviour. As leaders gain these insights, they have much higher leverage to make transformative change.
LCP reflects and synthesises a diverse body of scientific research. The LCP continues to evolve to remain the leading edge and global standard in assessment methodology. The Institute for Psychological Research and Application (IPRA) has confirmed through rigorous statistical and methodological analyses that “The Leadership Circle Profile is an internally consistent, valid measure for leadership development. The psychometric properties of Leadership Circle Profile are strong.”
choices
How organisations apply Leadership Circle insights
Executive leadership
individual activation
Used to:
Expand leadership impact
Reduce reactive habits
Increase enterprise influence
leadership teams
team activation
Used to:
Surface collective blind spots
Build shared ownership
Improve decision quality
Leadership Culture
organisation activation
Used to:
Reveal patterns at scale
Shift collective performance
Focus development investment
Certified LCP practictioners
Wayne and Becks are certified Leadership Circle practitioners who use Leadership Circle because it aligns precisely with how ActivateWorldclass creates change.
Across organisations like Roche, PepsiCo, and Lonza, they’ve seen how accurate, data-led insight enables lasting shifts in behaviour and results.
Rebecca Hoskings
Co-Founder, ActivateWorldclass
Wayne Alexander
Co-Founder, ActivateWorldclass
Leadership Circle certified training meets ICF accreditation requirements for CCE.
INTRODUCING
How the LCP works
Creative Competencies
The top half of the circle maps Creative Competencies that contribute to a leader’s effectiveness. They measure key leadership behaviours and internal assumptions that lead to high fulfilment and high achievement leadership.
These well-researched Creative leadership competencies measure how you achieve results, bring out the best in others, lead with vision, enhance your development, act with integrity and courage, and improve organisational systems.
High scores in the Creative dimensions correlate to high levels of leadership effectiveness and business performance.
Reactive Tendencies
The lower half of the circle maps self-limiting Reactive Tendencies and behaviours. The Reactive dimensions reflect inner beliefs and assumptions that limit effectiveness, authentic expression, and empowering leadership. Reactive leadership tendencies can emphasise caution over creating purposeful results, self-protection over engagement, or aggressiveness over partnership.
These limiting tendencies each hold assumptions about what works: gaining the approval of others, protecting ideas or self-image, or winning results on my own, are a few.
High scores in the Reactive dimensions correlate to low Creative Competency scores and leadership effectiveness.
Internal Operating System
LCP gives insight into a leader’s unique Operating System: Internal Assumptions (beliefs) that run behavior in both domains. Seeing how the inner world of thought translates into an effective or ineffective leadership style can be transformative. The Leadership Circle Profile increases awareness to create what you desire as a leader.
LCP is the only 360° assessment built on the Universal Model of Leadership that has theoretical underpinnings supported by the latest and best research on leadership and adult development, all validated through statistical analysis that supports business performance and effectiveness.
Inner & Outer Circles
The outer circle displays the results for each of the 29 dimensions measured by the LCP. The inner-circle dimensions summarise the outer circle dimensions into 8 summary scores.
The location of dimensions within the circle illustrates the relationship between dimensions. Adjacent dimensions describe similar behaviour patterns that are positively correlated. Dimensions on opposite sides of the circle are opposing behaviour patterns and are inversely correlated
Percentile Scores
All scores are displayed as percentile scores compared to our global norm base; high scores are beyond the 67th percentile; low scores are below the 33rd percentile. Comprised of qualitative and quantitative data on leadership effectiveness, our database of 2.5 million surveys provides invaluable insight into a leader’s strengths and liabilities.
Summary Dimensions
In addition to all the dimensions displayed in the inner and outer circle, the rectangular summary dimension scales located around the circle are intended to bring everything together. They provide useful ‘bottom-line’ measures as well as measures of key patterns within the data.
Reactive-Creative Scale reflects the degree of balance between the Creative dimensions and the Reactive dimensions.
Relationship-Task Balance measures the degree of balance a leader shows between the Achieving and Relating competencies.
Leadership Potential Utilisation is a bottom-line measure that compares the overall score of the dimensions measured to that of other leaders who have taken the LCP.
Leadership Effectiveness measures the leader’s perceived level of overall effectiveness.
What leaders ask about Leadership Circle
Who is this for?
Individual leaders and leadership teams in any private or public organisation. Educators, HR professionals, coaches, psychologists, researchers, any individual or organisation that wishes to improve the effectiveness of leadership and understand the underlying assumptions that drive it.
What is the Leadership Circle Profile?
Leadership Circle Profile® (LCP) is a world-leading 360° leadership assessment that doesn’t just measure behaviour — it connects a leader’s inner mindset with their outer actions to surface the beliefs and assumptions that drive leadership impact. It’s the only assessment that measures both Creative Competencies and Reactive Tendencies in one integrated view, giving leaders and organisations insight others miss.
How is it different from a typical 360?
Traditional 360 tools assess behaviours or competencies in isolation. Leadership Circle goes deeper to show what drives those behaviours — particularly how a leader thinks under pressure — and how those patterns impact results. It integrates mindset, behaviour, and organisational context in a way other tools don’t.
Who is the Leadership Circle Profile for?
LCP is used by organisations globally for leaders at all levels:
- Senior executives and emerging leaders
- Leadership teams and cross-functional groups
- Multiple leaders across functions or business units
Whether you’re focusing on individual performance or organisational leadership culture, LCP provides data that supports deeper, strategic decisions.
What insight does the Profile give?
The Profile measures:
- A leader’s Creative Competencies — behaviours and inner strengths that drive high performance
- Reactive Tendencies — patterns that limit effectiveness under pressure
- Internal assumptions and beliefs that shape both
- Discrepancies between self and others’ perceptions
By overlaying self-perception and others’ feedback, it shows where strengths and limitations live in a single, integrated view.
Why is this useful for organisations?
Because LCP reveals both drivers and limitations of leadership behaviour, leaders and teams can:
- Understand what’s really shaping performance
- Target development where it matters most
- Build leadership practices that stick under pressure
This moves development from good intention to measurable leadership change.
What should I expect in an LCP debrief with ActivateWorldclass?
In a certified debrief with a practitioner, we:
- Explore their context and role deeply
- Explore patterns that impact business outcomes and ownership
- See vividly discrepancies between self-perception and perception from others
- Co-create action steps that shift both mindset, behaviour and results
- Connect those changes to organisational priorities
This is where insight becomes action.
How can this help my team or function?
While leaders complete the profile individually, results can be combined to show how the team is experienced by the wider system.
This reveals the behaviours that are enabling performance and the habits that may be limiting execution, alignment, or decision quality.
Because the data is also measured against Leadership Circle’s global database, teams gain an objective view of their effectiveness — not just internal perception.
Through our facilitation, leadership teams then get on the mat together to work directly with what the system is showing. In our work helping teams lead strategy and vision, this becomes critical — because clarity on collective leadership is what allows priorities to move, decisions to stick, and direction to translate into action.
Can this be used beyond the individual leader?
Absolutely. One of LCP’s unique strengths is how it scales:
Aggregated across teams or organisational populations, the data reveals:
- Collective leadership patterns and norms
- Shared culture dynamics
- Patterns impacting strategy execution
- Development priorities for cohorts or levels
This makes LCP valuable for leadership culture transformation, succession planning, cohort development, and organisational design — not just individual coaching.
How does it support collective leadership effectiveness?
Because the Profile captures the leadership system beneath behaviour, organisations can:
- See how groups think and behave together
- Identify gaps between intention and impact at the team level
- Make strategic decisions about leadership development investments
- Align leadership culture with business strategy
This is why LCP is used across teams — not just with individuals.
Is the Leadership Circle Profile statistically valid?
Yes — the Profile is built on rigorous research and psychometric methodology, with strong internal validity and a large global normative database. This makes the insights both credible and meaningful to serious organisations
What languages are available?
We can provide the Leadership Circle assessment in 20 languages. The debrief will happen in English.
Arabic
Chinese
Dutch
English
French (EU)
French (CAD)
German
Hebrew
Italian
Japanese
Korean
Norwegian
Polish
Portuguese (BR)
Portuguese (EU)
Russian
Spanish (EU)
Spanish (LATAM)
Swedish
Turkish
If I’m going to have my entire management team complete Leadership Circle Profiles on each other, won’t we overload each of us with requests for feedback?
Each profile takes about 15 to 20 minutes to complete. If you have 10 members of your team requesting feedback, you will spend a little over three hours completing the profiles. For busy people, this is a lot of time. To help with this we have designed the survey-taking process whereby, if you do not have time to finish at one sitting, you can come back and pick up where you left off. This allows maximum flexibility in completing profiles. Providing good feedback is one of a manager’s most important jobs. Leadership Circle Profile 360 leadership assessment helps you do this well.
Will you tell me who gave me which scores?
No. The feedback provided is completely confidential. We take this very seriously. So seriously, in fact, that we do not report-out scores from any breakout group if less than 3 people provide data. There is only one exception - your boss. Your boss’ job is to develop you and giving feedback is part of that responsibility. You will receive feedback directly from your boss and anyone you specify as your boss’s boss. All other scores will be reported as group averages and you will not know who said what.
proven at scale
ACTIVATEWORLDCLASS
500+
TEAMS COACHED
800+
LEADERS COACHED
10,000+
PEOPLE IMPACTED
450+
OFFSITES LED
activating leadership impact
Ready to see how this could work in your organisation?
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