World-Class Performance Starts with Mindset

The missing key to unlocking ambition in your teams.

For leaders, teams, and organisations ready to shift from good to world-class.

The Difference Between Good and World-Class? Activation.

Your organisation is full of brilliant, highly qualified people. But that's not enough.

What turns capability into world-class performance? Mindset.

That’s what we activate.

The Problems We Solve

We’ve seen it across industries and teams: Experience and subject-matter expertise alone aren’t enough.

Big ideas stall before they turn into action.

Leaders struggle to bring people with them.

Teams operate at “good” but not “world-class.”

Departments protect turf instead of sharing ownership.

The missing link? Mindset.

And it’s what unlocks next-level performance.

That's where we come in.

We bring the tools that activate world-class

We don’t just inspire rooms - we equip them.

the framework

Scalable, common language across your teams

At the core of our work is a set of simple, powerful tools we call World-Class Activators. These are practical mindset shifts your people can apply immediately to help them think, lead, and collaborate in new ways. They turn insight into action - and become shared language across your teams. Here are just some of our Activators:

Hear your Inner Voice - it's already in the room
Start from Zero - identify the truths that hold you back
Believe it's Possible - know what you're really committed to
Speak It - be bold and enrol others
Stand in the Result - be a visitor from the future
Take 100% Responsibility - kill the blame game

the proof

Already in use across industries

These activators are being used in high-stakes strategy sessions, large-scale conferences, and everyday leadership conversations. They’ve been applied inside global pharma, R&D innovation, and mid-sized organisations navigating major change. They turn complex challenges into moments of clarity and action. Recently applied to:

Helped two merging UK organisations align quickly and build shared ownership.
Facilitated a 100-person conference to activate mindset for a new operating model.
Worked with a global innovation team to protect bold ideas from business-as-usual.

Meet the Team

Wayne and Becks help leaders and teams unlock world-class performance by starting where it matters most: mindset.

With decades of experience across global pharma, FMCG, and high-growth organisations, they know: shift the mindset, and extraordinary results follow.

Becks Hoskings

Co-founder

Wayne Alexander

Co-founder

A plan is one thing.

Activation is everything.

We help leaders activate world-class performance by shifting mindset and behaviour.

leadership teams

Elevate engagement and unlock real transformation.

Move faster, together.
Unlock energy at the top.
Drive change that actually sticks.

conferences & offsites

Make it a turning point, not a checkbox

Ignite ambition across the room.
Activate leaders at every level.
Inspire bold thinking and real action.

team culture

Raise the bar - and bring them with you

Courage to go after big goals.
Ownership that spreads fast.
Ability to adapt fast, without drama.

Who We Are

We coach teams, energise strategy, and shift mindsets across your organisation.

From 1:1 conversations to rooms of 100+, we bring clarity, courage, and activation.

We don’t take the spotlight - we help your people step into it.

500+

TEAMS COACHED

800+

LEADERS COACHED

10,000+

PEOPLE IMPACTED

450+

OFFSITES LED

What others are saying

"A brilliant coach and speaker."

“Wayne helps clarify complexity and build a mission everyone can get behind. He brings thought-provoking ideas and a clear message of action. One week on, the team had already shifted. One year on, we're transformed. A brilliant coach and speaker."

- Director, PepsiCo

"Make all the difference"

“A heartfelt ‘thank you’ to Becks for guiding us through such an inspiring and impactful time. Your leadership, insights and enthusiasm make all the difference, helping us grow both individually and as a team.”

- Head of Innovation, Lonza

"Highly recommend her"

"Coaching from Becks has driven real transformation in my personal and professional growth, and I highly recommend her to anyone seeking to unlock their full potential."

- Head of Operations and Strategy, Roche

"Worth every bit of the investment."

“Wayne led our team through a major reset —surfacing issues, aligning our mission, and unlocking ownership. The energy shift was immediate. He helped us become a true team."

- Director, PepsiCo